A customer is using Google to search for a product that your shop sells. They miss finding your shop because your meta tags aren't in great shape. Search engine results are often the first exposure a customer has to your shop. This is a big issue but fortunately Ultra SEO makes it easy to fix!
Meta tags are hidden HTML tags on every page of your shop. Google uses these tags to display titles and descriptions. Without Ultra SEO your meta tags are simply default titles and descriptions. Without Ultra SEO you would only be able to edit your default title and description from within your Shopify admin panel.
Ultra SEO gives you full control over each and every meta tag in your shop, including keywords and author tags. Feel free to edit your tags as often as you like in order to optimize them and get more traffic from Google!